And Google’s activity dominates the headlines!
Hello and firstly let me wish you all a happy new year. This is our first post of 2013 and to start us off I thought I’d begin by offering a roundup of the top 5 blog articles of the year so far!
This is something that I’ll be doing every two weeks from now on so if you’re looking to find the best blog articles from around the web on everything relating to online marketing, SEO, e-commerce and much more, simply subscribe.
You’ll notice a theme emerging through this top 5 which is that these articles are linked in some way to Google’s early 2013 activity regarding the push to get more people signed in. I’ve ranked these on how interesting and useful they are rather than the scientific approach of calculating views, comments, shares, likes and so on.
#5 Ryan Deiss “Now Google Is Ranking You”
We are all big fans of Ryan and his site, DigitalMarketer.com here at Bizinka. Ryan is a major source of news and inspiration when it comes to online marketing. The DMLab is fantastic for giving its users the latest trends and strategies all laid out in a easy to navigate and enticing blog.
In the article Ryan discusses Author Rank, Google’s new way of ranking authors in way similar to sites. Ryan gives tips on how firstly set up and register for Google Authorship and highlights the need to focus on providing quality to increase your Author Rank.
The reason I’ve chosen this post from the many brilliant articles already published on DigitalMarketer.com already this year is because it really encourages online marketers, bloggers and SEO’s to focus on quality, which I think all of us in the industry want, more quality less “black hats”.
#4 Barry Schwartz “Google Is Hiring Someone To Find Ways To Make You Want To Search While Signed-In”
Barry Schwartz is one of my biggest sources of information when it comes to anything to do with Google and in this article he looks at just how much Google is looking to push the need for users to be signed in, so much so they’re hiring folks to develop a way to achieve this.
In the post Barry sums up in a nut shell and highlights the issues which are likely to emerge from this, such as the privacy concerns:
"Aside from some publishers not liking that signed-in searches without search term data, some privacy groups and others may find controversy around Google encouraging users to sign-in in order to use Google search.”
As well as the privacy concerns Barry also brings the issue of the increase in the number of “not provided” terms listed in Analytics and it is this point which is why I like this post. It gets everyone commenting on the post and some of the comments are great, especially for those of us (basically everybody) who is growing increasingly tired of Google’s exploits, my personal favourites are Pete’s “Oh piss off Google” and Richard Petersen’s “Whoever gets this job is coming straight off my Christmas card list”.
#3 Aaron Wall “Google: “As We Say, NOT As We Do””
Aaron’s post deals with the Google Sign In issue in more depth and from a different perspective to Barry and Ryan. Highlighting the issues that small businesses face as Google’s lobbyists cosy up to the biggest companies:
“Some Washington lobbyists, including those who have done work for Google, said that the Get Your Business Online effort has perhaps had more impact on federal lawmakers than any lobbying done on Capitol Hill.”
This I’m sure would prove an uncomfortable read for Mr Cutts over at Google as Aaron illustrates just how much Google is pulling the rug from underneath small businesses and SEO’s who are trying to do honest SEO in terms of links, spam and how Google is claiming one thing and doing another.
Good post that if you are a SEO for a small business or you are a business owner yourself it is definitely worth a read.
#2 Daylan Pearce “Dear Bloggers, I Apologise. Regards, the SEO Industry”
Daylan’s post is fantastic! Sometimes we lose site of who we want to be as online marketers, SEO’s and Bloggers, in this article you can identify what sort of SEO you are and aspire to be better.
Worth a read to see if you are a “Scammer SEO”, a “Lazy SEO” or “The Genuine SEO”! Not just for SEO’s he highlights how to identify each type, so useful for those of you out there who are looking to employ an SEO.
Daylan also gives a good account of the current state of the SEO industry.
“Unfortunately, we are all lumped under the one banner of SEO, a title that as an industry is having its reputations run into the ground because of quick wins and lazy tactics.”
As we all know the title SEO is one that has an increasing number of negative connotations surrounding it and it is for this reason I love this post, it gives us all something to aspire to and urges quality within the industry to help rescue it from the brink.
#1 Rand Fishkin “10 Predictions for Inbound Marketing in 2013”
My favourite post of the year so far is this post from SEOMoz founder and all round marketing gent Rand Fishkin. I feel I may be being slightly biased placing him first because I view Rand as my SEO idol; somehow the negativity surrounding the title of SEO seems to evaporate when talking about Rand. A nice guy who’s promotion of good SEO practices is what I think keeps a lot of SEO’s from hating themselves!
In this article Rand marks his predictions from the start of 2012 and gives his thoughts on what will happen in the world of SEO in 2013.
A fantastic post for many reason, the first is that as with all Rand Fishkin posts it’s a great read, interesting and very informative.
The second is that it allows you to take time to stop and evaluate the industry, which with a fast moving and constantly changing industry like online marketing is something we probably don’t do enough.
Finally it offers an insight into what one of the most influential SEO experts thinks will happen and how you can prepare for the impending changes. To link back to our theme of Google, 5 of Rand’s 10 predictions deal with what Google will be getting up to over the coming 12 months.
“2013 is going to move fast in our space. The relentless pace of innovation, change, and opportunity have little chance of slowing down, and that's a wonderful thing for all us in the marketing world. Hopefully, these predictions will provide some value to you”
As with all of Rand’s posts no matter how gloomy the outlook may be he takes the approach of “how can we adapt, improve and benefit from these changes” which I think is important and inspirational.